Will 10¢ on the Dollar Cover Your PPC Costs?
Bankruptcy May Turn Your Dollars into Dimes
I was just over at WebmasterWorld reading a thread discussing a WSJ article on how small ad networks are being threatened by the current economic downturn. There has been an explosion in small ad networks in the last few years, and some of them bound to be punished by the coming contraction, and we all know that recession and bankruptcies are coming.
More than 300 online-ad networks have cropped up over the past couple of years, making the business of brokering ads on the Web one of the most popular — and crowded — niches on the Internet.
Two such networks, Adzilla and JellyCloud, closed their doors this month, and more are certain to follow. Other more established networks such as Burst Media are publicly seeking buyers.
