Are You Paying Your Web Designer Twice?
Web Designers
If you allow your web design company to put a link back to their website on the bottom of yours, you are paying them TWICE. Even worse, it’s recurring billing.
Because Google’s pagerank algorithm uses incoming links to a website to determine it’s importance, there is an entire industry that has developed around buying and selling links. Links can help a design firm rank for search terms that then bring them more business or revenue. When you let your web designer put a link at the bottom of the website YOU paid for, you are paying them in link equity. The value of this link on the open market can vary from a couple hundred to a couple thousand dollars a month!
