I am ceaselessly impressed with the marketing skill of both sides in this election. The movie above is produced by MoveOn.org, a political action committee. Democrat or Republican, I think we can all take a lesson from these guys. The viral video, aside from being hilarious, is customizable so that it prompts people to send it again and again to people they know. You can customize it for your friends’ names.

Still, humor is hard to scale. Another well crafted site is Things Younger Than McCain. It came out strong, but has proved hard to maintain, and is proof you can over do it. Still “The AARP is younger then John McCain” sticks with you.

The McCain camp has also not been short on lessons for us. Their biggest lesson: Sex Sells.

The election is next Tuesday. Vote early. Vote often.

This post originated at the Online Marketer blog, home to marketing consultant John Coronella.