Google Alerts as a Tool for Link Building

Using Google Alerts to Piggyback on Your Competitors Marketing
One of my favorite tools for link development is Google Alerts. Google alerts allows you to enter in a keyword and whenever Googlebot comes across that keyword in a new page it will send you an email. It’s an invaluable service on it’s own, and an extremely powerful tool for link development.
We use it to build links in the following way:
